Bid Strategy

Measured as

Measure Bid Strategy with a fixed attribution window, conversion event, and spend basis before comparing campaigns or creative tests.

Operator takeaway

• Choose a strategy that matches your measurement quality and volume.
• Use break-even targets to prevent automated bidding from buying unprofitable volume.
• Use Bid Strategy only inside a stable attribution rule, conversion definition, and time window so campaign comparisons stay honest.
• If performance changes, check whether the metric moved for a real business reason or because the measurement setup changed underneath you.

Next decision

• Read Paid ads bidding & budgeting hub: max CPC, target CPA, and break-even targets if the decision depends on interpretation, policy, or trade-offs beyond the raw formula.
• Decide which report owns Bid Strategy before comparing campaigns, channels, or creative tests.