Finance

Break-even Point

Break-even point is where profit equals zero. It can be expressed in revenue or units depending on the model.

Updated 2026-01-23

Definition

Break-even point is where profit equals zero. It can be expressed in revenue or units depending on the model.

Why this matters

This term matters because cash timing and risk are usually the difference between a plan that works on paper and a plan that survives. Use consistent definitions so decisions are comparable over time.

Practical checklist

  • Write a 1-line definition for "Break-even Point" that your team will use consistently.
  • Keep the time window consistent (weekly/monthly/quarterly) when comparing trends.
  • Segment results (channel/plan/cohort) before drawing big conclusions from blended averages.
  • Sanity-check with a related calculator from the same category on MetricKit.
  • Document common pitfalls so the metric doesn't get gamed.

Where to use this on MetricKit

Calculators

Guides