Click-to-conversion Funnel

Measured as

Measure Click-to-conversion Funnel with a fixed attribution window, conversion event, and spend basis before comparing campaigns or creative tests.

Operator takeaway

• CPM drives cost per impression.
• CTR turns impressions into visits.
• CVR turns visits into outcomes; combine with AOV and margin for profit.
• Use Click-to-conversion Funnel only inside a stable attribution rule, conversion definition, and time window so campaign comparisons stay honest.
• If performance changes, check whether the metric moved for a real business reason or because the measurement setup changed underneath you.

Next decision

• Decide which report owns Click-to-conversion Funnel before comparing campaigns, channels, or creative tests.
• If the number moves, check attribution, tracking, and conversion definitions before changing budget.