Finance

Discount Factor

A discount factor converts future cash flows into present value using a chosen discount rate and time period.

Updated 2026-01-28

Definition

A discount factor converts future cash flows into present value using a chosen discount rate and time period.

Formula

Discount factor = 1 / (1 + r)^t

Example

At 10% over 3 years, the factor is 1 / 1.1^3 = 0.751.

How to use it

  • Use a rate consistent with the risk of the cash flow stream.
  • Apply the same timing convention across all line items.

Common mistakes

  • Mixing mid-year and end-year conventions without adjustment.
  • Using a nominal rate with real cash flows (or vice versa).

Why this matters

This term matters because cash timing and risk are usually the difference between a plan that works on paper and a plan that survives. Use consistent definitions so decisions are comparable over time.

Practical checklist

  • Write a 1-line definition for "Discount Factor" that your team will use consistently.
  • Keep the time window consistent (weekly/monthly/quarterly) when comparing trends.
  • Segment results (channel/plan/cohort) before drawing big conclusions from blended averages.
  • Sanity-check with a related calculator from the same category on MetricKit.
  • Read the related guide (e.g., DCF valuation: forecast cash flows, discount rate, and terminal value) for context and common pitfalls.

Where to use this on MetricKit

Calculators

Guides