Definition (quick)
- MRR (Monthly Recurring Revenue) is monthly recurring run-rate.
- ARR (Annual Recurring Revenue) is the same run-rate annualized (usually MRR * 12).
- Both are run-rate snapshots, not recognized revenue.
Formulas
ARR = MRR * 12
MRR = ARR / 12
When ARR and MRR do not match
- You mixed one-time fees/services into one metric but not the other.
- Numbers are from different dates (MRR moved since last ARR snapshot).
- Definitions drifted (active base, refunds/credits, what is 'recurring').
How to use each metric
- Use MRR for monthly momentum and decomposition (new/expansion/churn).
- Use ARR for scale comparisons and many efficiency metrics (burn multiple, magic number).
- Always pair run-rate with retention (NRR/GRR) so growth is durable, not leaky.
QA checklist
- Confirm ARR and MRR are taken on the same snapshot date.
- Exclude one-time fees and usage spikes from both metrics.
- Reconcile ARR to MRR by customer or plan to find definition drift.
- Document the recurring revenue definition in dashboards.