SaaS Metrics

Burn Multiple

Burn multiple is a growth efficiency metric: how much net cash you burn to generate $1 of net new ARR.

Updated 2026-01-23

Definition

Burn multiple is a growth efficiency metric: how much net cash you burn to generate $1 of net new ARR.

Formula

Burn multiple = net burn / net new ARR

Example

If net burn is $2.5M in a quarter and net new ARR is $1.0M, burn multiple = 2.5.

How to use it

  • Use consistent windows (typically quarterly).
  • Adjust for annual prepay seasonality if needed.
  • Pair with retention and gross margin to judge growth quality.

Why this matters

This term matters because small changes compound in SaaS metrics. Use consistent definitions by cohort and segment so you can diagnose retention, payback, and growth quality.

Practical checklist

  • Write a 1-line definition for "Burn Multiple" that your team will use consistently.
  • Keep the time window consistent (weekly/monthly/quarterly) when comparing trends.
  • Segment results (channel/plan/cohort) before drawing big conclusions from blended averages.
  • Use a calculator that references this term (e.g., Burn Multiple Calculator) to sanity-check assumptions.
  • Read the related guide (e.g., Burn multiple: definition, formula, and how to use it) for context and common pitfalls.

Where to use this on MetricKit

Calculators

Guides