SaaS Metrics

Net New ARR

Net new ARR is the net change in ARR over a period after adding new and expansion ARR and subtracting contraction and churn.

Updated 2026-01-23

Definition

Net new ARR is the net change in ARR over a period after adding new and expansion ARR and subtracting contraction and churn.

Formula

Net new ARR = new ARR + expansion ARR - contraction ARR - churned ARR

Example

If new ARR is $1.2M, expansion is $0.6M, contraction is $0.2M, and churn is $0.4M, net new ARR = $1.2M + $0.6M - $0.2M - $0.4M = $1.2M.

How to use it

  • Use net new ARR for efficiency metrics like burn multiple and magic number.
  • Compute it for the same period as burn/spend (often quarterly).
  • Segment by channel, plan, and customer size to avoid blended noise.

Common mistakes

  • Mixing ARR movements with bookings/cash (different concepts and timing).
  • Using inconsistent windows (monthly net new ARR with quarterly burn).
  • Counting one-time fees as recurring ARR movements.

Why this matters

This term matters because small changes compound in SaaS metrics. Use consistent definitions by cohort and segment so you can diagnose retention, payback, and growth quality.

Practical checklist

  • Write a 1-line definition for "Net New ARR" that your team will use consistently.
  • Keep the time window consistent (weekly/monthly/quarterly) when comparing trends.
  • Segment results (channel/plan/cohort) before drawing big conclusions from blended averages.
  • Use a calculator that references this term (e.g., Net New ARR Calculator) to sanity-check assumptions.
  • Read the related guide (e.g., Net new ARR: definition, formula, and how to calculate it) for context and common pitfalls.

Where to use this on MetricKit

Calculators

Guides