Discount rate: how to choose it for NPV and DCF

A practical guide to discount rates: what they mean, how to choose a rate (WACC vs MARR), and how to avoid common mistakes.

Updated 2026-02-16

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What a discount rate means

A discount rate is the required return you use to convert future cash flows into present value. Higher risk implies a higher discount rate and lower present value.

Discount rate formula (present value)

PV = sum(cash flow_t / (1 + r)^t), where r is the discount rate.

How to choose a discount rate (step-by-step)

  • Start with a base rate (often WACC for firms, or MARR for projects).
  • Adjust for risk: higher uncertainty -> higher rate.
  • Make sure the rate matches the cash flow type (after-tax vs pre-tax).
  • Test a range of rates to understand sensitivity.

WACC vs MARR vs hurdle rate

  • WACC: blended required return for the firm (common DCF base).
  • MARR: minimum acceptable rate of return for a project or portfolio.
  • Hurdle rate: a policy rate that can include extra buffer or strategic risk.

Nominal vs real rates

  • Nominal cash flows should use nominal discount rates.
  • Real cash flows should use real discount rates (inflation-adjusted).
  • Do not mix nominal with real; it distorts value.

Discount rate example

If your required return is 12%, $100 received in one year is worth $89.29 today ($100 / 1.12).

Common mistakes

  • Using a single-point rate without sensitivity analysis.
  • Using the same rate for projects with different risk profiles.
  • Mixing nominal and real cash flows or tax assumptions.

FAQ

Is discount rate the same as interest rate-
Not exactly. Interest rates are observed borrowing/lending rates, while discount rate is the required return for risky cash flows (often including a risk premium).
What discount rate should I use for startups-
Startups are higher risk, so discount rates are typically higher than mature businesses. Many teams use a higher hurdle rate than WACC and then test sensitivity ranges.

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