Definition
Discount rate is used to convert future cash flows into present value (time value of money). It's used in valuation models.
Formula
PV = sum cash_flow_t / (1 + r)^t
Example
If r = 10%, $100 received in 1 year is worth about $100 / 1.10 = $90.91 today.
How to use it
- Use a discount rate consistent with risk (higher risk -> higher required return).
- For business valuation, WACC is a common starting point (then run sensitivity).
- For project evaluation, use a hurdle rate / MARR aligned to opportunity cost.
Common mistakes
- Using a single-point discount rate without scenario testing.
- Mixing nominal and real cash flows (adjust for inflation consistently).
Why this matters
This term matters because cash timing and risk are usually the difference between a plan that works on paper and a plan that survives. Use consistent definitions so decisions are comparable over time.
Practical checklist
- Write a 1-line definition for "Discount Rate" that your team will use consistently.
- Keep the time window consistent (weekly/monthly/quarterly) when comparing trends.
- Segment results (channel/plan/cohort) before drawing big conclusions from blended averages.
- Use a calculator that references this term (e.g., DCF Valuation Calculator) to sanity-check assumptions.
- Read the related guide (e.g., Discount rate: how to choose it for NPV and DCF) for context and common pitfalls.
Where to use this on MetricKit
Calculators
- DCF Valuation Calculator: Estimate enterprise value using a simple DCF: forecast cash flows, apply a discount rate (often WACC), and add a terminal value.
- WACC Calculator: Calculate WACC (Weighted Average Cost of Capital) from capital structure, cost of equity, cost of debt, and tax rate.
- NPV Calculator: Calculate net present value (NPV) from initial investment, annual cash flow, years, and discount rate.
- Investment Decision Calculator: Evaluate an investment using NPV, IRR, discounted payback, and profitability index from simple cash flow assumptions.
- IRR Calculator: Estimate internal rate of return (IRR) for an investment using yearly cash flows.
Guides
- Discount rate: how to choose it for NPV and DCF: A practical guide to discount rates: what they mean, how to choose a rate (WACC vs MARR), and how to avoid common mistakes.
- DCF valuation: forecast cash flows, discount rate, and terminal value: A practical guide to DCF valuation and WACC discount rate choices: how to forecast FCF, choose a discount rate, and avoid terminal value traps.
- WACC explained: how to estimate a discount rate for DCF: A practical guide to WACC: what it is, how to compute it, and how to use it (carefully) as a DCF discount rate.
- Investment decision metrics: NPV vs IRR vs payback vs PI: A practical guide to investment decision metrics: when to use NPV, when IRR misleads, and how payback and profitability index fit in.
- NPV (Net Present Value): definition, formula, and example: NPV explained: what net present value means, how to calculate NPV, how to pick a discount rate (MARR), and common pitfalls.