ARR Valuation Sensitivity Calculator

Estimate valuation sensitivity to ARR and revenue multiple assumptions (simple 3x3 grid).

ARR multiple valuation is fast: enterprise value ~ ARR x multiple. But both ARR and multiples move with market conditions, pricing, and retention.

A small sensitivity grid helps you see how fragile (or robust) the valuation is to reasonable changes in ARR and the multiple.

Prefer an explanation- Read the guide.
 
$
Uses +/- step around ARR base to create a 3x3 grid.
%
 
Uses +/- step around the multiple base to create a 3x3 grid.
Tip: you can type commas (e.g., 10,000).

Example

Using the default inputs, the result is:
$14,400,000.00
Base ARR
$2,400,000
ARR step
15%
Base multiple
6
Multiple step
1

How to calculate

  1. Enter your base ARR and base multiple.
  2. Choose step sizes for ARR and the multiple (+/- around the base).
  3. Review the 3x3 grid of valuations.

Formula

Enterprise value ~ ARR x multiple; Sensitivity varies ARR and multiple around a base case
  • This is a heuristic. Real valuation depends on growth, margin, retention, and market conditions.
  • Uses enterprise value (EV) as ARR x multiple (simplified).
  • Only shows a small grid; use broader scenarios for full planning.

FAQ

Is this a full valuation model-
No. This is a multiple-based heuristic. For deeper analysis, use DCF or a comps model that reflects retention, growth, margin, and risk.
Why sensitivity on ARR as well as multiple-
ARR can change with pricing, churn, and mix. The multiple can change with market conditions and your growth/retention profile. Both move in practice.

Common mistakes

  • Treating a single multiple as precise (false precision).
  • Using inconsistent ARR definitions (including one-time items).
  • Ignoring retention and margin (multiples depend on quality).

How to interpret

How to use ARR valuation sensitivity
  • Treat the grid as a scenario range, not a precise estimate.
  • Pair valuation scenarios with unit economics (payback, burn multiple) to ensure growth is sustainable.
  • Use a clean ARR definition (recurring only) to avoid inflating the base case.

Quick checks

  • Keep time units consistent (monthly vs annual) across inputs and outputs.
  • Segment by cohort/channel/plan before trusting a blended average.
  • Use the related guide to avoid common definition and denominator mismatches.