Feature Adoption Rate Calculator
Compute feature adoption: what % of active users used a specific feature in a time window.
Feature adoption measures whether users are using a specific feature that drives value (and often retention).
Use adoption by cohort and persona to find where onboarding and product discovery are failing.
Prefer an explanation- Read the guide.
Feature adoption rate: definition, how to measure adoption, and pitfallsPLG metrics hub: activation, trial conversion, stickiness, and adoptionActivation rate: definition, formula, and how to improve activationPQL to paid: how to define PQLs and track conversion to revenue
Set 0 to disable target calculation.
%
Tip: you can type commas (e.g., 10,000).
Example
Using the default inputs, the result is:
30%
- Active users (window)
- 8,000
- Users who used the feature
- 2,400
- Target adoption (optional)
- 40%
How to calculate
- Define the feature event (what counts as 'used').
- Enter active users for the window and users who used the feature.
- Review adoption % and required users to hit a target adoption.
Formula
Feature adoption rate = users who used feature / active users
- Active users and feature users are measured over the same window and same identity (user/account).
- Feature usage threshold is meaningful (define it clearly).
FAQ
Should I measure adoption by user or account-
Use the unit that matches how value is realized. In B2B tools, account-level adoption can be more meaningful than user-level adoption for expansion and retention.
What's the difference between adoption and activation-
Activation is the first meaningful value moment early in the lifecycle. Adoption usually means ongoing usage of a feature over time (often after activation).
Common mistakes
- Counting one-time clicks as adoption (use meaningful usage thresholds).
- Using total users instead of active users as the denominator.
- Comparing adoption across versions without aligning event tracking.
Related calculators
SaaS Metrics
CAC Calculator
Calculate Customer Acquisition Cost (CAC) from total acquisition spend and new customers.
SaaS Metrics
Fully-loaded CAC Calculator
Calculate fully-loaded CAC by including paid spend plus sales & marketing costs (salaries, tools, and other acquisition costs).
SaaS Metrics
LTV Calculator
Estimate customer Lifetime Value (LTV) using ARPA, gross margin, and churn rate.
SaaS Metrics
LTV Sensitivity Calculator
See how gross profit LTV changes as churn and gross margin vary (simple 3x3 sensitivity).
SaaS Metrics
LTV:CAC Calculator
Compute LTV:CAC ratio and CAC payback using ARPA, gross margin, churn, and CAC.
SaaS Metrics
CAC Payback Period Calculator
Estimate how many months it takes to recover CAC (months to recover CAC) using gross profit.
Quick checks
- Keep time units consistent (monthly vs annual) across inputs and outputs.
- Segment by cohort/channel/plan before trusting a blended average.
- Use the related guide to avoid common definition and denominator mismatches.