How to use this hub
Use the Related calculators sidebar to open each tool. Start by defining a non-vanity activation event, then connect activation -> trial conversion -> retention and stickiness so improvements translate into revenue.
A simple PLG measurement stack
- Activation: do users reach value quickly after signup-
- Conversion: do activated users convert to paid (and how fast)-
- Stickiness: do users come back at the cadence your product needs-
- Adoption: are users using the features that drive value and retention-
- Retention: do cohorts survive beyond the early lifecycle drop-off-
Tools in this cluster
| Tool | Best for | Key input |
|---|---|---|
| Activation rate | Early lifecycle health | Activated users + signups |
| Trial-to-paid | Monetization bridge from trial | Paid conversions + trials |
| DAU/MAU | Daily stickiness | DAU + MAU |
| WAU/MAU | Weekly stickiness | WAU + MAU |
| Feature adoption | Value-driving usage | Feature users + active users |
| PQL-to-paid | Product signals -> revenue | PQLs + paid from PQL cohort |
Common mistakes
- Changing event definitions and breaking trends (keep stable, version if needed).
- Mixing self-serve and sales-assisted paths (track separately).
- Optimizing conversion with dark patterns that harm retention (watch churn/GRR/NRR).