MetricKitMetricKitBrowse calculators

Quota Attainment Calculator

Calculate quota attainment and pacing from booked revenue to date, quota, and days elapsed in the period.

Quota attainment shows how close you are to a revenue target. Pacing adds context by projecting end-of-period bookings based on progress so far.

Use pacing for weekly check-ins, but sanity-check with pipeline coverage and win rate to avoid false confidence.

Prefer an explanation- Read the guide.
Related definitions:quotaquota attainmentpipelinesales cycle
Quota attainment: formulas, pacing, and how to forecast safelySales ops metrics hub: quota, pipeline, win rate, and capacity planningSales capacity planning: quota, attainment, ramp, and what to watchSales quota setting: a practical framework (capacity, pipeline, and ramp)
 
$
 
$
 
 
Tip: you can type commas (e.g., 10,000).

Example

Using the default inputs, the result is:
36%
Quota (period)
$500,000
Booked to date
$180,000
Days elapsed
12
Total days in period
30

How to calculate

  1. Enter the period quota and booked revenue so far.
  2. Enter how many days have elapsed and total days in the period.
  3. Review attainment %, projected bookings, pace delta, and required daily pace to hit quota.

Formula

Attainment = booked / quota; projected bookings ~ (booked / days elapsed) x days in period
  • Uses a simple linear pace projection (deal timing is often lumpy).
  • Uses calendar-day pacing; use business days if that matches your process.
  • Quota and booked revenue are measured on the same basis (bookings/ARR/ACV).

FAQ

Should I pace using business days-
If your team sells primarily on business days, yes. The key is consistency-use the same day definition for both pacing and period length.
Why can projected bookings be misleading early in the period-
Many teams close deals late in the month/quarter. Early pace can understate or overstate the final outcome depending on your deal timing pattern.

Common mistakes

  • Using calendar days when only business days matter (be consistent).
  • Assuming early-period pace will hold (deal timing is lumpy).
  • Ignoring sales cycle length and pipeline coverage when forecasting.

How to interpret

Quota tips
  • Pair attainment with pipeline coverage to avoid false confidence.
  • Segment by rep, region, and deal size to spot risks early.
  • Forecast with cohorts of opportunities by expected close date (not only pace).

Related calculators

SaaS Metrics
CAC Calculator
Calculate Customer Acquisition Cost (CAC) from total acquisition spend and new customers.
SaaS Metrics
Fully-loaded CAC Calculator
Calculate fully-loaded CAC by including paid spend plus sales & marketing costs (salaries, tools, and other acquisition costs).
SaaS Metrics
LTV Calculator
Estimate customer Lifetime Value (LTV) using ARPA, gross margin, and churn rate.
SaaS Metrics
LTV Sensitivity Calculator
See how gross profit LTV changes as churn and gross margin vary (simple 3x3 sensitivity).
SaaS Metrics
LTV:CAC Calculator
Compute LTV:CAC ratio and CAC payback using ARPA, gross margin, churn, and CAC.
SaaS Metrics
CAC Payback Period Calculator
Estimate how many months it takes to recover CAC (months to recover CAC) using gross profit.

Quick checks

  • Keep time units consistent (monthly vs annual) across inputs and outputs.
  • Segment by cohort/channel/plan before trusting a blended average.
  • Use the related guide to avoid common definition and denominator mismatches.