What each metric is optimizing
- NPV: value created in dollars at a chosen required return.
- IRR: implied return rate (can be undefined or misleading for some cash flows).
- Payback: how quickly you get cash back (often used as a risk constraint).
- Profitability index (PI): value per dollar invested (useful when capital is constrained).
Common traps
- Using IRR for mutually exclusive projects of different scale (NPV is better).
- Ignoring time value by using simple payback only.
- Using a single discount rate without scenario analysis.
Practical decision flow
- Start with NPV at your MARR.
- Use payback as a constraint if runway/risk matters.
- Use IRR for intuition and comparison, but validate with NPV.
- Use PI when you have limited capital and many opportunities.